Wednesday, January 21, 2015

[EzineArticles Training] Article Title: Length and Brevity Suggestions

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Training Series
Article Writing & Marketing - Article Title
Article Title: Length and Brevity Suggestions

Hello Training Series Member,

Here is the next edition of the Article Writing and Marketing: Article Title Training Series.

Ask yourself: "Is my article title long enough?"
  1. Consider expanding your article title by forty percent (40%). Evidence suggests that longer article titles produce more views per article vs. short article titles.

  2. Longer article titles can also increase your reprint rate and value. The narrower the focus, the more specialized the reprint website and the more qualified the visitor/reader. This results in a greater referral rate of traffic to your website.

    Tip: For, your article title can be up to 100 characters long. Make your article title just a little longer than what might feel comfortable and you will often see a higher return from your article in terms of how much traffic it can attract for you.

  3. A good article title length is greater than 70 characters but less than 100 characters.
Also, Ask yourself: "Does my article title use clear and concise wording?"
  1. Get to the point. Do not use exclamatory wording like "You Don't Want to Miss This" or "This is a Must Read" in your article title to induce urgency. It usually just induces annoyance. If your article is good, you don't need it in your title. Focus on the article topic.

  2. Rambling on and on in your article title shows a lack of respect for your readers time. Most people make the mistake of spending 99% of their time on the article body and 1% on the article title. Instead, put 20% of your time on the article title and 80% on the article body.

  3. Don't use slang. It will often backfire, especially if your English-speaking reader did not grow up in your same country or with your same life references. Be direct and be sensitive to cultural misunderstandings when choosing your article title.

  4. Brevity is golden. Start with a long article title with multiple hooks into your key topic and then continue to ask yourself how you could tighten up the article title without sacrificing your intended article title promise.

The next edition of the Article Writing and Marketing: Article Title Training Series offers tips for and examples of keyword-rich article titles.

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To Your Article Writing & Marketing Success!
The EzineArticles Team

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