| Article Writing and Branding: Best Practices When Discussing a Brand
 Follow These Guidelines to Deliver Brand-Specific Content!
Do you write product reviews or discuss brands in your articles? If you do, it's key the content is EXCLUSIVE to the brand that's mentioned.
Why?
If a person searches for information about a certain brand and they come across generic content that could apply to multiple brands, the reader is left with a poor experience. For the author, it means they won't find value in your content or click through to your link.
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